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The ': a necessary evolution? Benefits of cross-media

For clarity, here is how I see the cross-media

Crossmedia ' is a way of coordinating tools, strategies and methods of communication in order to design and produce content and messages to be immediately suitable for different media and different media communication (not necessarily only digital).

Here in wikipedia (english) how you define the term cross-media (click here )
A cross-media content such as a product catalog is designed to be printed on paper but in its digital and interactive can be distributed on CD / DVD, downloaded or accessed from the web, sent via e-mail, used as a presentation system at trade shows or events, can communicate with online and offline systems, capable of receiving and processing information from the user, etc..
Now companies that want to communicate to their customers (or in general to a wide audience) should be considered at the same time many "media": print, web, digital media, video, radio, etc.. Coordinate and optimize the communication activities of all these instruments is increasingly difficult and expensive in terms of time and money. The only other management professionals in specific sectors requires substantial resources and especially soft skills are not always available in company management, on which rests the burden or duty of managing corporate communications.

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What are the benefits of cross-media tools of choice:

• content designed for a medium (in optical cross-media) have already been distributed through other media and communication tools
• time updating and distribution are reduced
• widens the range of instruments available to the company
• expands the potential reach of the target message
  
• reduces the number of actors to be coordinated to generate content
• significantly reduces development costs in quanto non è necessario "ricodificare" lo stesso messaggio/contenuto per i diversi media
• si può ottimizzare la tiratura di mezzi ad alto costo/copia (carta stampata) a favore di mezzi a costo/copia nullo (ad esempio documenti digitali scaricabili dal web)
• si migliora la flessibilità degli strumenti di comunicazione e si riducono i tempi di risposta alle esigenze non previste di comunicazione
• si migliora l'immagine aziendale in termini di innovazione, efficienza, riduzione dei costi, ecc.
  

I risparmi ricadono in tutte le aree della comunicazione ma non solo, non sono rare innovazioni procedurali e organizzative che vengono stimolate e giustificate da nuovi strumenti di comunicazione introduced by the cross-media.

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born 12/31/2007 Crossmedia

Hello, my name is Alberto
Bianchet and today is an historic day for me, I create my blog! ... This is why I chose December 31 ... it is easier to remember. ;-)
Today everyone has special interests are all experts in something at least, tied to their work or their own passions.
All content authors can be interesting and useful for those with common interests to yours. So why not also share my interests and my knowledge.

for passion and I work, I deal with cross-media (and beyond).
I know, for those unfamiliar with the term cross-media, This is yet another new word that will probably be soon forgotten in favor of other modes or other scenarios that will arise in future innovation.
For those who have not arrived here by accident, the concept of cross-media will certainly be more clear and interesting.