La crossmedialità è diventata imprescindibile!
Tutto deve essere multimediale, interattivo, integrato, coordinato, flessibile, aggiornato in tempo reale, gestibile, fruibile on any platform, engaging, visible, searchable, indexable and maybe a little '************. (It was not censored, is that the term is being born now and not yet fully usable ;-)
Today, companies that want to communicate online, but also below the line, off-line, over the line, in the line, line ***** must take into account all the media on which develop their communication.
make a good advertising campaign and have a nice little site that welcomes people "captured" from other communications media, thwarts all efforts.
have an excellent website but completely absent in the search engines and channels that can give visibility is equally useless.
For this reason only one solution, one service, a single communications strategy today may not be sufficient. It takes a package of activities and be notified of coordinated and integrated tools and someone ( powerdocs.it ) finally we thought.
A service that brings together the "musts" of the moment:
- browsable online catalog , published and disseminated through a platform that the search engine indexes
- interactive digital catalog or used in CD / DVD / USB / WEB / E-MAIL etc in a fast-growing format: pdf interactive pdf not the usual static uninvolving but a version with index, navigation tools, full screen view, searchable, and more
- campaign engine visibility with pay per click tools that allows the immediate presence of their posts in search engines
- landing page for campaigns visibility with relevant content, personalized, and linking content as the online catalog browsable, has all the tools of contact to give substance to the effectiveness of campaigns (contact form, links, contact information, etc.)
- campaign DEM (Direct E-mail Marketing) to contact their clients and potential clients e-mail messages with specially created and linked to other content (browsable catalog, landing page)
Why only for 30 days? Why actions should be motivating, effective, coordinated, visible, and relevant. Over 30 days normally become unattractive, you've seen before, out of date and therefore not very effective.
However, the service has to be renewed periodically with new marketing initiatives Pay per Click (perhaps the most effective messages) and new e-mail campaigns and online publication of the catalog.
There are several "profiles" depending on how hard you want to use pay per click campaigns and e dem and costs are very affordable for companies and professionals that want to leverage the Web to its professional communication.
For a more complete click here.
